Roots Origin is a Rwandan social enterprise that is passionate about specialty coffee and the farmers who grow it. We buy cherries from small-scale farmers, process them at our Intango CWS, and export green coffee to various importers and roasters. We also really enjoy making a profit – but only as a return on respect and integrity.


Our traceability program identifies every farmer we buy from. Quality, transparency, traceability and social impact are at the core of who we are. Everything we do is ultimately focused on improving the lives of coffee farmers, their families and our community.

Sustainability Impact

Our social impact programmes for smallholder farmers focus on best agricultural practices, improving quality and yield, and caring for and protecting our environment. We also invest in both quality and environmental sustainability, including organic fertilisation and shade trees. We’ve started working with a small group of women farmers who call themselves “Abaryoshyakawa”, to produce an exclusively women-grown coffee.

We are also committed to supporting women in company managerial positions. Farmers’ coffee incomes pay for school fees, the purchase of livestock, and upgrading houses.

Sector / Product / Services
Function Grower, processor, exporter

Organization Private company

Established 2017


Southern Province: Coffee Farm and Nyamagabe CWS: Nyamagabe district, Kibirizi sector.

Western Province Karora CWS, Karongi district, Karora Mountain, Mubuga sector

Growers 835 farmers

Trees per farm 200 trees

Total area 56 ha

Altitude 1,560-1,900 MSL

Varietals Arabica, Red Bourbon, Mibirizi, Jackson

Age of trees 20 years

Harvest March to mid-June


Drying Raised beds

Production 2021 42 tons

Goal 2025 147 tons
Name of contact person

Mr. Gilbert Gatali and Ms. Eppy Kagoyire

Contact Email

Phone Number

+250 788 301 122


Coffee Washing Station 1
  • Name
  • Location
    Kibaya village, Musasa cell, Gishyita sector, Karongi district, Western province
  • Altitude
    1,563 MSL
  • Processing
    Fully washed, naturals
  • Flavour profile
    Caramel sweetness with red berries, golden raisin and chocolate body.
  • Cupping
Our Mission
To connect the worlds' agriculture supply chains and ensure a value generating network that benefits the business, the consumer, the farmer and everyone in between.
We develop end-to-end traceability solutions specifically designed to serve our customers from the farm gate all the way to end consumers.
Contribution to the following Sustainable Development Goals:

We're a Swiss-based company delivering trusted end-to-end traceability solutions to global supply chains. We empower action in the areas of digitalisation, sustainability and transparency, and deliver solutions to our clients that deliver on their goals and help them overcome operational challenges to traceability.

In 2021 we ran a successful Series A funding round, joined the official platform of the UN Global Compact, and we are actively contributing towards SDG12 (Responsible Consumption and Production), SDG8 (Decent work and economic growth), SDG9 (Industry, innovation & infrastructure and SDG15 (Life on Land).
Short video
About Switch ON
Better digital connectivity for small businesses to trade
ORganika logo
The International Trade Centre (ITC) has launched a new corporate initiative dubbed: Switch ON. Focusing on digital connectivity, ITC calls on partners to prioritize investments in connectivity and on policymakers to create the right conditions for small businesses in developing and transition countries to profit from digital trade and entrepreneurship.

The initiative is integral to ITC's 2022-2025 Strategic Plan, which prioritizes digital connectivity as a key enabler to an inclusive, sustainable, and prosperous world.

Switch ON focuses on delivering affordable networks and unlocking access through education and digital literacy. Partnerships with local and international companies play an important role in the initiative’s success.
Our mission
Switch ON’s cross-cutting delivery model combines the expertise of teams across ITC to address three layers.

1. Ecosystem layer: looks at how business support organizations can digitalize their clients and advocate for more affordable connectivity Strategy and policy layer: disseminates evidence-based innovations in policy and thought leadership

2. Enterprise layer: raises the profile of MSMEs to attract investment to new models in connectivity, enabling them to trade digitally
3. Partnerships with local and international companies are expected to play a key role, and will require the contribution of partners beyond those traditionally engaged in "Aid for Trade".

These partners may have a far more specific and technical role in delivering connectivity and infrastructure and services. ITC will ensure that MSMEs receive appropriate attention and support to meet their potential. We welcome discussions on how we can best work together toward this outcome.
Our ambition
- Enable institutions to implement policy and initiatives so MSMEs can access and use the internet;

- Affordable and reliable connectivity, in towns of all sizes;

- Easy, affordable access to online payments;

- Vibrant e-commerce services, including local marketplaces and other service providers;

- Digital entrepreneurialism, built on the development and uptake of local solutions.
Other interesting project
ecomConnect Programme: Empowering businesses through e-commerce

Fast Tracking Digital Entrepreneurship in Africa - Phase 1
This page presents a company profile and commitment towards being climate smart.

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