Juru grows specialty coffee on our 15-hectare, single estate farm in Kayonza district, Eastern province. We also buy coffee from small-scale northern and eastern farmers to produce a premium coffee, cupping at 86+. We are starting an agro-tourism project to open our gates to coffee lovers to learn about farming practices, and meet our farmers.

Sustainability Impact

At Juru, we are driven by integrity, efficiency and environmental sustainability. We are focused on securing coffee farmers’ livelihoods, developing skills and building hope for the next generation. Our story is one of energy, optimism and creating a solid future for the youth of Rwanda, the Land of a Thousand Hills.

Sector / Product / Services
Function Grower, processor, exporter

Organization Private company

Established 2013


Gisenga village, Juru cell, Gahini sector, Kayonza district, Eastern province

Gahini, Mukarange and Kabarondo sectors, Kayonza district, Eastern province,

Burega, Buyoga and Cyinzuzi sectors, Rulindo district, Northern province

Growers 1,943 families

Trees 613,696

Trees per farm 315

Total area 275 ha

Altitude 1,800–2,000 MSL

Varietals Arabica, Red Bourbon, Jackson

Age of trees 3–20 years

Harvest March to June


Drying Sun-dried on wooden tables

Certifications In the process of gaining Fairtrade and organic certification

Production 2021 61,572 tons

Goal 2025 190 tons
Social Networks
Name of contact person

Mr. Karasi Leonard

Contact Email

Phone Number

+250 788 433 453


Coffee Washing Station 1
  • Name
    Juru Coffee
  • Location
    Nyabombe village, Juru cell, Gahini sector, Kayonza district, Eastern province
  • Altitude
    1,500–1,700 MSL
  • Processing
    Fully washed
  • Flavour profile
    Lemon-orange acidity, subtle sweet grape flavours, and lingering, silky finish
  • Cupping
Coffee Washing Station 2
  • Location
    Burega, Buyoga and Cyinzuzi sectors, Rulindo district, Northern province
  • Altitude
    1,700–2,200 MSL
  • Processing
    Fully washed
  • Flavour profile
    Medium acidity, medium body, well balanced coffee with a clean cup. Floral, honey, chocolate and blackberry, long finish and complex fruit acidity
  • Cupping
Our Mission
To connect the worlds' agriculture supply chains and ensure a value generating network that benefits the business, the consumer, the farmer and everyone in between.
We develop end-to-end traceability solutions specifically designed to serve our customers from the farm gate all the way to end consumers.
Contribution to the following Sustainable Development Goals:

We're a Swiss-based company delivering trusted end-to-end traceability solutions to global supply chains. We empower action in the areas of digitalisation, sustainability and transparency, and deliver solutions to our clients that deliver on their goals and help them overcome operational challenges to traceability.

In 2021 we ran a successful Series A funding round, joined the official platform of the UN Global Compact, and we are actively contributing towards SDG12 (Responsible Consumption and Production), SDG8 (Decent work and economic growth), SDG9 (Industry, innovation & infrastructure and SDG15 (Life on Land).
Short video
About Switch ON
Better digital connectivity for small businesses to trade
ORganika logo
The International Trade Centre (ITC) has launched a new corporate initiative dubbed: Switch ON. Focusing on digital connectivity, ITC calls on partners to prioritize investments in connectivity and on policymakers to create the right conditions for small businesses in developing and transition countries to profit from digital trade and entrepreneurship.

The initiative is integral to ITC's 2022-2025 Strategic Plan, which prioritizes digital connectivity as a key enabler to an inclusive, sustainable, and prosperous world.

Switch ON focuses on delivering affordable networks and unlocking access through education and digital literacy. Partnerships with local and international companies play an important role in the initiative’s success.
Our mission
Switch ON’s cross-cutting delivery model combines the expertise of teams across ITC to address three layers.

1. Ecosystem layer: looks at how business support organizations can digitalize their clients and advocate for more affordable connectivity Strategy and policy layer: disseminates evidence-based innovations in policy and thought leadership

2. Enterprise layer: raises the profile of MSMEs to attract investment to new models in connectivity, enabling them to trade digitally
3. Partnerships with local and international companies are expected to play a key role, and will require the contribution of partners beyond those traditionally engaged in "Aid for Trade".

These partners may have a far more specific and technical role in delivering connectivity and infrastructure and services. ITC will ensure that MSMEs receive appropriate attention and support to meet their potential. We welcome discussions on how we can best work together toward this outcome.
Our ambition
- Enable institutions to implement policy and initiatives so MSMEs can access and use the internet;

- Affordable and reliable connectivity, in towns of all sizes;

- Easy, affordable access to online payments;

- Vibrant e-commerce services, including local marketplaces and other service providers;

- Digital entrepreneurialism, built on the development and uptake of local solutions.
Other interesting project
ecomConnect Programme: Empowering businesses through e-commerce

Fast Tracking Digital Entrepreneurship in Africa - Phase 1
This page presents a company profile and commitment towards being climate smart.

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