KAIA Clothing positions itself as a force for good in the world.
Love of people and planet are the drivers behind our business strategy and practices.
KAIA Clothing responds to the climate emergency with a range of sustainable clothing, carefully curated from environmentally friendly suppliers, made from 3rd party verified sustainable manufacturing.
We believe that in order to interrupt the consumption of 100 billion polluting garments manufactured annually, urgent action is needed. Fast fashion emits 1 billion tonnes of CO2 into the atmosphere every year and is a worse polluter than shipping and aviation combined.
There are currently 11,200 charity shops across the UK, which serve a population of 66 million. To advocates who adopt the position that everyone should cease buying new clothing altogether, this would mean that existing charity shops would each need the capacity to clothe 6,000 people. It's a flawed strategy, and so KAIA Clothing propose something that looks at the crisis with a somewhat wider lense.