AMSCHELA

Amschela is a PETA Approved vegan affordable luxury accessory design brand, born in the UK. Focused on encapsulating the intrinsic charm of the modern day contemporary woman. Our handbags are timeless with a fun aspect, adhering to the individual character of the wearer navigating life from day to night . We strive to ensure that our handbags are created with our clients personality and sustainability central to our vision. Amschela strives to use high quality, environmentally-friendly, certified materials that are sustainable, serve to reduce our carbon footprint and are not harmful to animals. Embracing our social responsibility is embedded in our future roadmap.

Amschela launched by Keri Andriana sets out to create positive change in the fashion industry, for a fully inclusive accessories brand that is diverse and inclusive of all women around the world, removing the status quo that luxury is non-exclusive. Keri Andriana combines her business acumen acquired from a legal background to navigate the brand through the fascinating and complex fashion industry, with a desire to also assist future designers who have entered the industry via non-traditional backgrounds with a focus in promoting  British Manufacturing. Keri Andriana was a nominee at the Fashion Awards 2020.

Amschela offers customers interchangeable seasonal pieces that are made to entwine with today’s lifestyle. The new Genesis collection from Amschela combines a simplistic and elegant contemporary design, designed to fit into the wearer’s main capsule collection of timelessness. The Genesis is a testament to classic styles adapted with modern yet distinct texturing in a bold yet alluring colour palette. Each colourway stirring up an identification structure that is transcending in character and will last for years to come, that maintains sustainability at the core.

Amschela has customers from all over the UK and has a growing international community in the USA. Europe and Australia. The Amschela community #withamshela is the staple of the brands ethos and visionary  future. Since launch the brand has gained huge traction and featured in Sky, ITV, Google, British Vogue, Elle, Vanity Fair, Tatler, British GQ and many more. Amschela recently won the SW Luxury Accessories Retailer Award at the Bristol Life Awards and Business of the Year at the MTM Awards & was a finalist at the Great British Entrepreneur Awards 2019. Amschela became a member of the British Fashion Council in 2020: https://www.britishfashioncouncil.co.uk/Membership

Amschela is clear on our social responsibility to protect our environment and seek to serve a circular business model with 100% traceability of all materials used in our products by 2030.

As a PETA Approved Brand with full certification we use materials that have been approved as sustainable and that do not harm the environment or are less harmful than others.

You can find us on the approved list here: https://www.peta.org/living/personal-care-fashion/peta-approved-vegan-logo/

Amschela is also a keen supporter of young persons from disadvantaged backgrounds wishing to enter the fashion industry and offer opportunities by way of work placements, internships and UK government skills schemes to young persons between the ages of 16 – 24 years old to try and address the disproportionate barriers to entry.